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Polymarket names Warren Jenson its first CFO as the company aims to grow in the US; Jenson served as finance chief of Amazon, EA, NBC, and most recently Nielsen (Katherine Hamilton/Wall Street Journal)
Polymarket appointed Warren Jenson — a veteran CFO with executive finance experience at Amazon, EA, NBC, and Nielsen — as its first chief financial officer amid stated ambitions to expand in the US market and capitalize on a 'pivotal time' for prediction markets.
Sep 11, 2026
Nielsen is leaning more on wearables to hear what people are watching
Nielsen is expanding its audience measurement by incorporating data from wearable devices worn by research panelists to improve co-viewing and streaming-era viewership tracking.
Aug 20, 2026
Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins (Loree Seitz/The Wrap)
Nielsen introduced new measurement methods using wearable devices to collect passive viewing data from panelists, aiming to improve TV and media ratings accuracy without requiring manual logins.
Aug 19, 2026
Nielsen agrees to acquire and take digital media monitor DoubleVerify private in an all-cash deal with a ~$2.15B enterprise value, expected to close by Q1 2027 (Brian Steinberg/Variety)
Nielsen agreed to acquire DoubleVerify, a digital media verification platform, for approximately $2.15 billion in an all-cash deal expected to close by Q1 2027, consolidating measurement and ad-tech verification capabilities.
Aug 7, 2026